Many succeed momentarily by what they know, some succeed temporarily by what they do but few succeed permanently by who they are. Character is who we are, and this is the foundation for true and lasting prosperity.

A survey was conducted in which 1300 senior executives were asked of the quality most needed for business success. Seventy-one (71) percent of them said integrity.

What you don’t have a sense of value for, you won’t pursue. This is because you will find it difficult to pay the necessary price and sacrifice.

We need to build a sense of value for integrity, if we must excel in the market place and create wealth. Nobody wants to have anything to do with someone they can’t trust.


Integrity is the quality of being honest and having strong moral principles. This is a state of being whole and not divided…..when you walk your talk.

Integrity is adherence to moral and ethical principles. Ethical principles are not flexible- theft is theft whether $1 or $1 Million. Character is made in the small things of our lives.

“Better is the poor that walketh in his integrity, than he that is perverse in his lips, and is a fool.” Pro 19:1

I love the way the Message Bible rendered this scripture.

“Better to be poor and honest than a rich person no one can trust.”  

Make up your mind to develop a lifestyle that will attract people to you. Integrity has a greater value than all the money a fraud star can ever accumulate. Let double standard be far from you. There is nothing called white, small or necessary lies.


A liar is a liar!


Deception will never profit anyone at the end of the day. It’s a product of shortsightedness.

When it comes to the issue integrity, the bottom line is that, it allows others to trust you, and without trust you have nothing. Trust is the most important factor in personal and professional relationships. It is the glue that holds people together. Doing business and making money is all about people. You need people to succeed and create wealth. And this why you cannot afford a lifestyle that will repel people from you.

Trust is a social capital. With trust you can start up a business without money. It is just about somebody trusting you enough to give you goods on trust to sell, and then you return their money after you’ve sold the goods and made some profit.

Building integrity may not be the easiest thing to do but it’s the one thing that will get you where you ultimately want to go.


Walking in integrity is a choice you have to make. There is no gift of integrity. Integrity is a choice. You must determine to live a life of integrity. Make this choice today and commit yourself to it. It carries great rewards. It is said that where there is a will, there is a way.

The palmist said “But as for me, I will walk in mine integrity…….”Psalm 26:11

Like the Psalmist, let this be your decision. Integrity is a product of personal responsibility. You’re responsible for your character. Choose to be a man or woman of integrity.


To Your Prosperity

Sharon Akinoluwa

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